CPG Packaging Design & Brand Strategy | US Market Entry for International Brands

Gel is a CPG packaging design agency specializing in helping consumer packaged goods brands launch and grow in the US market. For over 30 years, we've designed packaging and developed brand strategies for Fortune 100 companies like P&G, Danone, Nestlé, and Pepsi, as well as international brands entering US retail for the first time. We serve two primary clients: established CPG brands seeking competitive repositioning and international companies navigating US market entry. Our expertise in acculturation strategy and American consumer behavior helps brands avoid costly mistakes—70% of international brands fail within their first two years in the US. Unlike agencies focused solely on aesthetics, we approach packaging and branding as strategic business tools. As a Chilean immigrant who founded Gel in Los Angeles in 1998, I understand the cultural nuances that make or break brands in American retail. Combined with three decades of CPG experience across food, beverage, beauty, and pharmaceutical categories, we solve challenges beyond design. We've launched 325+ brands and helped international companies from Netherlands, Vietnam, Africa, Mexico, and Brazil successfully enter the US market. Clients typically see 15-40% sales increases post-redesign. Services: CPG packaging design, brand strategy, US market entry planning, FDA compliance guidance, multicultural research, and digital optimization. Based in Los Angeles | Founded 1998 | pato@gelcomm.com | 818.469.3658Read more