Search Is No Longer Just Google
The search landscape in 2026 looks radically different from even two years ago. TikTok has become a genuine search engine for Gen Z. AI-powered search assistants are changing how people find information. And Google itself has transformed its results pages with AI Overviews and conversational search.
Generative Engine Optimisation
A new discipline has emerged: GEO (Generative Engine Optimisation). This focuses on ensuring your content is cited by AI search tools. Agencies leading in this space are structuring content for machine readability, building topical authority, and focusing on being the definitive source for specific topics.
Technical SEO Is More Important Than Ever
With Core Web Vitals continuing to evolve and new rendering technologies emerging, technical SEO expertise is becoming a genuine differentiator. Agencies that invest in technical capabilities are winning larger enterprise contracts.
Content Quality Over Quantity
The era of publishing hundreds of thin blog posts is over. Search engines are rewarding depth, expertise, and genuine usefulness. Agencies are shifting to producing fewer, higher-quality pieces that demonstrate real expertise.
Originally sourced from industry research. View original sources